Influence by design of web top page - About area ratio, aspect ratio, layout and type of visual images

Nowadays, it is increasing that we receive various information by used to web-site. Therefore, the picture design of web-site may affect the impression of company and public institution for example. Pages of web-site are composited letter and image. It was supposed that image affects the brand image of company because im-age is easier to communicate than letter. In our previous research, we have examined about psychological in-fluence depending on area of the top page of web-site. And it is guess that layout position and type of image affects the impression evaluation. But letter may affect to impression evaluation. In this study, we examined about psychological influence depending on the picture design of web-site without letter. The experimental stim-ulus were used the wire frame and an image. Results show that the user impression was affected by size, layout position, and type of image on the picture design in top page of web-site by used of ANOVA and the impression evaluation. djustment on LCD. Results revealed that the layout angle of square was significant and the differ-ence of hue was not significant.

Web top page

design of web top page

image evaluation

ANOVA