Yamaguchi journal of economics, business administrations & laws
The Economic Society of Yamaguchi University
PISSN : 0513-1758
NCID : AN00243258
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- Volume 73 Issue 1-2 ( 2024-07-31 )
- Volume 72 Issue 6 ( 2024-03-31 )
- Volume 72 Issue 4-5 ( 2024-01-31 )
- Volume 72 Issue 2-3 ( 2023-09-30 )
- Volume 72 Issue 1 ( 2023-05-31 )
- Volume 71 Issue 5-6 ( 2023-03-31 )
- Volume 71 Issue 3-4 ( 2022-11-30 )
- Volume 71 Issue 1-2 ( 2022-07-31 )
- Volume 70 Issue 6 ( 2022-03-31 )
- Volume 70 Issue 5 ( 2022-01-31 )
- Volume 70 Issue 3-4 ( 2021-11-30 )
- Volume 70 Issue 1-2 ( 2021-07-31 )
- Volume 69 Issue 6 ( 2021-03-31 )
- Volume 69 Issue 5 ( 2021-01-31 )
- Volume 69 Issue 3-4 ( 2020-11-30 )
- Volume 69 Issue 1-2 ( 2020-07-31 )
- Volume 68 Issue 6 ( 2020-03-31 )
- Volume 68 Issue 5 ( 2020-03-31 )
- Volume 68 Issue 4 ( 2020-03-31 )
- Volume 68 Issue 3 ( 2019-11-30 )
- Volume 68 Issue 1-2 ( 2019-07-31 )
- Volume 67 Issue 6 ( 2019-03-31 )
- Volume 67 Issue 5 ( 2019-03-31 )
- Volume 67 Issue 3-4 ( 2018-11-30 )
- Volume 67 Issue 1-2 ( 2018-07-31 )
- Volume 66 Issue 6 ( 2018-03-31 )
- Volume 66 Issue 5 ( 2018-03-31 )
- Volume 66 Issue 4 ( 2017-11-30 )
- Volume 66 Issue 3 ( 2017-09-30 )
- Volume 66 Issue 1-2 ( 2017-07-31 )
- Volume 65 Issue 6 ( 2017-03-31 )
- Volume 65 Issue 5 ( 2017-01-31 )
- Volume 65 Issue 3-4 ( 2016-11-30 )
- Volume 65 Issue 1-2 ( 2016-07-31 )
- Volume 64 Issue 6 ( 2016-03-31 )
- Volume 64 Issue 5 ( 2016-03-31 )
- Volume 64 Issue 3-4 ( 2015-11-30 )
- Volume 64 Issue 2 ( 2015-07-31 )
- Volume 64 Issue 1 ( 2015-05-31 )
- Volume 63 Issue 6 ( 2015-03-31 )
- Volume 63 Issue 5 ( 2015-03-31 )
- Volume 63 Issue 3-4 ( 2014-11-30 )
- Volume 63 Issue 1-2 ( 2014-07-31 )
- Volume 62 Issue 5-6 ( 2014-03-31 )
- Volume 62 Issue 4 ( 2013-11-30 )
- Volume 62 Issue 2-3 ( 2013-09-30 )
- Volume 62 Issue 1 ( 2013-05-31 )
- Volume 61 Issue 6 ( 2013-03-31 )
- Volume 61 Issue 4-5 ( 2013-01-31 )
- Volume 61 Issue 3 ( 2012-09-30 )
- Volume 61 Issue 2 ( 2012-07-31 )
- Volume 61 Issue 1 ( 2012-05-31 )
- Volume 60 Issue 6 ( 2012-03-31 )
- Volume 60 Issue 5 ( 2012-01-31 )
- Volume 60 Issue 4 ( 2011-11-30 )
- Volume 60 Issue 3 ( 2011-09-30 )
- Volume 60 Issue 2 ( 2011-07-31 )
- Volume 60 Issue 1 ( 2011-05-31 )
- Volume 59 Issue 6 ( 2011-03-31 )
- Volume 59 Issue 5 ( 2011-01-31 )
- Volume 59 Issue 4 ( 2010-11-30 )
- Volume 59 Issue 3 ( 2010-09-30 )
- Volume 59 Issue 1-2 ( 2010-07-31 )
- Volume 58 Issue 6 ( 2010-03-31 )
- Volume 58 Issue 5 ( 2010-03-31 )
- Volume 58 Issue 4 ( 2010-03-31 )
- Volume 58 Issue 3 ( 2009-11 )
- Volume 58 Issue 2 ( 2009-07 )
- Volume 58 Issue 1 ( 2009-05 )
- Volume 57 Issue 6 ( 2009-03 )
- Volume 57 Issue 5 ( 2009-03 )
- Volume 57 Issue 4 ( 2008-11 )
- Volume 57 Issue 3 ( 2008-09 )
- Volume 57 Issue 2 ( 2008-07 )
- Volume 57 Issue 1 ( 2008-05 )
- Volume 56 Issue 6 ( 2008-03 )
- Volume 56 Issue 5 ( 2008-01 )
- Volume 56 Issue 4 ( 2007-11 )
- Volume 56 Issue 3 ( 2007-09 )
- Volume 56 Issue 2 ( 2007-07 )
- Volume 56 Issue 1 ( 2007-05 )
- Volume 55 Issue 6 ( 2007-03 )
- Volume 55 Issue 5 ( 2007-03 )
- Volume 55 Issue 4 ( 2006-11 )
- Volume 55 Issue 3 ( 2006-09 )
- Volume 55 Issue 2 ( 2006-07 )
- Volume 55 Issue 1 ( 2006-05 )
- Volume 54 Issue 6 ( 2006-03-31 )
- Volume 54 Issue 5 ( 2006-01-31 )
- Volume 54 Issue 4 ( 2005-09-30 )
- Volume 54 Issue 3 ( 2005-07 )
- Volume 54 Issue 2 ( 2005-06 )
- Volume 54 Issue 1 ( 2005-03-31 )
- Volume 53 Issue 6 ( 2005-01-31 )
- Volume 53 Issue 5 ( 2005-01-31 )
- Volume 53 Issue 4 ( 2004-11-30 )
- Volume 53 Issue 3 ( 2004-09-30 )
- Volume 53 Issue 2 ( 2004-07-31 )
- Volume 53 Issue 1 ( 2004-05-31 )
- Volume 52 Issue 5-6 ( 2004-03-31 )
- Volume 52 Issue 4 ( 2004-03-31 )
- Volume 52 Issue 3 ( 2004-03-31 )
- Volume 52 Issue 2 ( 2004-01-31 )
- Volume 52 Issue 1 ( 2003-11-30 )
- Volume 51 Issue 6 ( 2003-09-30 )
- Volume 51 Issue 5 ( 2007-07-31 )
- Volume 51 Issue 4 ( 2003-05-31 )
- Volume 51 Issue 3 ( 2003-03-31 )
- Volume 51 Issue 2 ( 2003-03-31 )
- Volume 51 Issue 1 ( 2003-01-31 )
- Volume 50 Issue 6 ( 2002-11-30 )
- Volume 50 Issue 5 ( 2002-09-30 )
- Volume 50 Issue 4 ( 2002-07-31 )
- Volume 50 Issue 3 ( 2002-05-31 )
- Volume 50 Issue 2 ( 2002-03-31 )
- Volume 50 Issue 1 ( 2002-01-31 )
- Volume 49 Issue 6 ( 2001-11-30 )
- Volume 49 Issue 5 ( 2001-09-30 )
- Volume 49 Issue 4 ( 2001-07-31 )
- Volume 49 Issue 3 ( 2001-05-31 )
- Volume 49 Issue 2 ( 2001-03-31 )
- Volume 49 Issue 1 ( 2001-01-31 )
- Volume 48 Issue 6 ( 2000-11-30 )
- Volume 48 Issue 5 ( 2000-09-30 )
- Volume 48 Issue 4 ( 2000-07-31 )
- Volume 48 Issue 3 ( 2000-05-31 )
- Volume 48 Issue 2 ( 2000-03-31 )
- Volume 48 Issue 1 ( 2000-01-31 )
- Volume 47 Issue 6 ( 1999-11-30 )
- Volume 47 Issue 5 ( 1999-09-30 )
- Volume 47 Issue 4 ( 1999-07-31 )
- Volume 47 Issue 3 ( 1999-05-31 )
- Volume 47 Issue 2 ( 1999-03-31 )
- Volume 47 Issue 1 ( 1999-03-31 )
- Volume 46 Issue 6 ( 1988-11-30 )
- Volume 46 Issue 5 ( 1998-09-30 )
- Volume 46 Issue 4 ( 1998-07-31 )
- Volume 46 Issue 3 ( 1998-05-31 )
- Volume 46 Issue 1-2 ( 1998-01-01 )
- Volume 45 Issue 6 ( 1997-09-30 )
- Volume 45 Issue 5 ( 1997-07-31 )
- Volume 45 Issue 4 ( 1997-05-31 )
- Volume 45 Issue 3 ( 1997-01-31 )
- Volume 45 Issue 2 ( 1996-09-30 )
- Volume 45 Issue 1 ( 1996-05-31 )
- Volume 44 Issue 5-6 ( 1996-03-31 )
- Volume 44 Issue 3-4 ( 1996-01-31 )
- Volume 44 Issue 1-2 ( 1995-09-30 )
- Volume 43 Issue 6 ( 1995-05-31 )
- Volume 43 Issue 5 ( 1995-05-31 )
- Volume 43 Issue 3-4 ( 1995-05-31 )
- Volume 43 Issue 1-2 ( 1995-05-31 )
- Volume 42 Issue 5-6 ( 1995-03 )
- Volume 42 Issue 3-4 ( 1994-11-30 )
- Volume 42 Issue 1-2 ( 1994-09-30 )
- Volume 41 Issue 5-6 ( 1994-05-31 )
- Volume 41 Issue 3-4 ( 1993-07-31 )
- Volume 41 Issue 1-2 ( 1993-01-31 )
- Volume 40 Issue 5-6 ( 1992-11-30 )
- Volume 40 Issue 3-4 ( 1992-03-31 )
- Volume 40 Issue 1-2 ( 1991-11-30 )
- Volume 39 Issue 5-6 ( 1991-07-31 )
- Volume 39 Issue 3-4 ( 1990-11-30 )
- Volume 39 Issue 1-2 ( 1990-07-31 )
- Volume 38 Issue 5-6 ( 1989-11-30 )
- Volume 38 Issue 3-4 ( 1989-07-31 )
- Volume 38 Issue 1-2 ( 1989-01-31 )
- Volume 37 Issue 5-6 ( 1988-09-30 )
- Volume 37 Issue 3-4 ( 1988-03-31 )
- Volume 37 Issue 1-2 ( 1987-09-30 )
- Volume 36 Issue 5-6 ( 1987-05-31 )
- Volume 36 Issue 3-4 ( 1987-01-31 )
- Volume 36 Issue 1-2 ( 1986-09-30 )
- Volume 35 Issue 5-6 ( 1986-05-31 )
- Volume 35 Issue 3-4 ( 1986-01-31 )
- Volume 35 Issue 1-2 ( 1985-11-30 )
- Volume 34 Issue 6 ( 1985-05-31 )
- Volume 34 Issue 5 ( 1985-05-31 )
- Volume 34 Issue 3-4 ( 1985-05-31 )
- Volume 34 Issue 1-2 ( 1985-05-31 )
- Volume 33 Issue 5-6 ( 1985-03-31 )
- Volume 33 Issue 3-4 ( 1984-07-31 )
- Volume 33 Issue 1-2 ( 1984-01-31 )
- Volume 32 Issue 5-6 ( 1983-05-31 )
- Volume 32 Issue 3-4 ( 1983-01-31 )
- Volume 32 Issue 1-2 ( 1982-09-30 )
- Volume 31 Issue 5-6 ( 1982-03-31 )
- Volume 31 Issue 3-4 ( 1981-11-30 )
- Volume 31 Issue 1-2 ( 1981-01-31 )
- Volume 30 Issue 5-6 ( 1980-11-29 )
- Volume 30 Issue 3-4 ( 1980-07-31 )
- Volume 30 Issue 1-2 ( 1980-01-31 )
- Volume 29 Issue 5-6 ( 1979-09-30 )
- Volume 29 Issue 3-4 ( 1979-05-31 )
- Volume 29 Issue 1-2 ( 1978-11-30 )
- Volume 28 Issue 5-6 ( 1978-07-31 )
- Volume 28 Issue 3-4 ( 1978-03-31 )
- Volume 28 Issue 1-2 ( 1978-01-31 )
- Volume 27 Issue 5-6 ( 1977-11-30 )
- Volume 27 Issue 3-4 ( 1977-09-30 )
- Volume 27 Issue 1-2 ( 1977-07-31 )
- Volume 26 Issue 5-6 ( 1977-03-31 )
- Volume 26 Issue 3-4 ( 1976-11-30 )
- Volume 26 Issue 1-2 ( 1976-07-31 )
- Volume 25 Issue 5-6 ( 1976-01-31 )
- Volume 25 Issue 3-4 ( 1975-07-31 )
- Volume 25 Issue 1-2 ( 1975-06-30 )
- Volume 24 Issue 6 ( 1975-05-31 )
- Volume 24 Issue 4-5 ( 1975-05-31 )
- Volume 24 Issue 1-3 ( 1975-05-31 )
- Volume 23 Issue 5-6 ( 1974-11-30 )
- Volume 23 Issue 3-4 ( 1974-07-31 )
- Volume 23 Issue 1-2 ( 1974-05-31 )
- Volume 22 Issue 5-6 ( 1974-03-31 )
- Volume 22 Issue 3-4 ( 1974-01-30 )
- Volume 22 Issue 1-2 ( 1973-09-30 )
- Volume 21 Issue 5-6 ( 1973-06-30 )
- Volume 21 Issue 3-4 ( 1972-11-30 )
- Volume 21 Issue 1-2 ( 1972-04-30 )
- Volume 20 Issue 5-6 ( 1971-11-30 )
- Volume 20 Issue 4 ( 1971-04-30 )
- Volume 20 Issue 3 ( 1971-02-28 )
- Volume 20 Issue 1-2 ( 1970-09-30 )
- Volume 19 Issue 5-6 ( 1969-11-30 )
- Volume 19 Issue 3-4 ( 1969-05-31 )
- Volume 19 Issue 2 ( 1969-02-28 )
- Volume 19 Issue 1 ( 1968-12-31 )
- Volume 18 Issue 5-6 ( 1968-10-31 )
- Volume 18 Issue 4 ( 1967-11-30 )
- Volume 18 Issue 3 ( 1967-09-30 )
- Volume 18 Issue 2 ( 1967-07-31 )
- Volume 18 Issue 1 ( 1967-05-31 )
- Volume 17 Issue 5-6 ( 1967-03-31 )
- Volume 17 Issue 4 ( 1966-11-30 )
- Volume 17 Issue 3 ( 1966-09-30 )
- Volume 17 Issue 2 ( 1966-07-31 )
- Volume 17 Issue 1 ( 1966-05-31 )
- Volume 16 Issue 4-6 ( 1966-03-31 )
- Volume 16 Issue 3 ( 1966-03-31 )
- Volume 16 Issue 2 ( 1965-12-30 )
- Volume 16 Issue 1 ( 1965-09-30 )
- Volume 15 Issue 6 ( 1966-03-31 )
- Volume 15 Issue 5 ( 1965-01-31 )
- Volume 15 Issue 4 ( 1964-11-30 )
- Volume 15 Issue 3 ( 1964-09-30 )
- Volume 15 Issue 2 ( 1964-07-31 )
- Volume 15 Issue 1 ( 1964-05-31 )
- Volume 14 Issue 6 ( 1964-03-31 )
- Volume 14 Issue 5 ( 1964-01-31 )
- Volume 14 Issue 4 ( 1963-12-31 )
- Volume 14 Issue 3 ( 1963-09-30 )
- Volume 14 Issue 2 ( 1963-07-31 )
- Volume 14 Issue 1 ( 1963-05-31 )
- Volume 13 Issue 6 ( 1963-03-30 )
- Volume 13 Issue 5 ( 1963-02-08 )
- Volume 13 Issue 4 ( 1962-12-30 )
- Volume 13 Issue 3 ( 1962-09-30 )
- Volume 13 Issue 2 ( 1962-07-31 )
- Volume 13 Issue 1 ( 1962-05-31 )
- Volume 12 Issue 6 ( 1962-03-30 )
- Volume 12 Issue 5 ( 1962-01-30 )
- Volume 12 Issue 4 ( 1961-11-30 )
- Volume 12 Issue 3 ( 1961-09-30 )
- Volume 12 Issue 2 ( 1961-07-31 )
- Volume 12 Issue 1 ( 1961-05-31 )
- Volume 11 Issue 6 ( 1961-06-30 )
- Volume 11 Issue 5 ( 1961-01-30 )
- Volume 11 Issue 4 ( 1960-12-05 )
- Volume 11 Issue 3 ( 1960-09-30 )
- Volume 11 Issue 2 ( 1960-07-31 )
- Volume 11 Issue 1 ( 1960-05-31 )
- Volume 10 Issue 6 ( 1960-03-25 )
- Volume 10 Issue 5 ( 1960-02-25 )
- Volume 10 Issue 4 ( 1959-11-25 )
- Volume 10 Issue 3 ( 1959-09-25 )
- Volume 10 Issue 2 ( 1959-07-25 )
- Volume 10 Issue 1 ( 1959-05-31 )
- Volume 9 Issue 6 ( 1959-03-31 )
- Volume 9 Issue 5 ( 1959-02-28 )
- Volume 9 Issue 4 ( 1958-12-31 )
- Volume 9 Issue 3 ( 1958-10-25 )
- Volume 9 Issue 2 ( 1958-08-15 )
- Volume 9 Issue 1 ( 1958-06-30 )
- Volume 8 Issue 6 ( 1958-03-31 )
- Volume 8 Issue 5 ( 1958-03-15 )
- Volume 8 Issue 4 ( 1958-02-25 )
- Volume 8 Issue 3 ( 1957-10-20 )
- Volume 8 Issue 2 ( 1957-08-20 )
- Volume 8 Issue 1 ( 1957-06-25 )
- Volume 7 Issue 11-12 ( 1957-03-25 )
- Volume 7 Issue 9-10 ( 1957-01-25 )
- Volume 7 Issue 7-8 ( 1956-12-15 )
- Volume 7 Issue 5-6 ( 1956-09-30 )
- Volume 7 Issue 3-4 ( 1956-07-20 )
- Volume 7 Issue 1-2 ( 1956-06-20 )
- Volume 6 Issue 7-8 ( 1956-01-10 )
- Volume 6 Issue 5-6 ( 1955-10-05 )
- Volume 6 Issue 3-4 ( 1955-08-25 )
- Volume 6 Issue 1-2 ( 1955-05-25 )
- Volume 5 Issue 11-12 ( 1955-03-25 )
- Volume 5 Issue 9-10 ( 1955-01-25 )
- Volume 5 Issue 7-8 ( 1954-12-25 )
- Volume 5 Issue 5-6 ( 1954-10-05 )
- Volume 5 Issue 3-4 ( 1954-07-25 )
- Volume 5 Issue 1-2 ( 1954-05-25 )
- Volume 4 Issue 11-12 ( 1954-03-25 )
- Volume 4 Issue 9-10 ( 1954-03-10 )
- Volume 4 Issue 7-8 ( 1954-01-25 )
- Volume 4 Issue 5-6 ( 1953-11-25 )
- Volume 4 Issue 4 ( 1953-09-20 )
- Volume 4 Issue 3 ( 1953-07-20 )
- Volume 4 Issue 1 ( 1953-07-10 )
- Volume 3 Issue 4 ( 1953-02-25 )
- Volume 3 Issue 3 ( 1952-12-15 )
- Volume 3 Issue 2 ( 1952-10-05 )
- Volume 3 Issue 1 ( 1952-07-05 )
- Volume 2 Issue 4 ( 1952-03-25 )
- Volume 2 Issue 3 ( 1951 )
- Volume 2 Issue 2 ( 1951-09-15 )
- Volume 2 Issue 1 ( 1951 )
- Volume 1 Issue 3 ( 1951-03-01 )
- Volume 1 Issue 1-2 ( 1950-03 )
Permalink : https://petit.lib.yamaguchi-u.ac.jp/29657
Yamaguchi journal of economics, business administrations & laws Volume 72 Issue 6
published_at 2024-03-31
Why do Japanese menus have images? Japanese auto-scopophilia is massage not message
Why do Japanese menus have images? Japanese auto-scopophilia is massage not message
About This Article
本研究では、日本のレストランのメニューにはイメージが多い理由を探るために、未知の食事の内容を映像的に知らせるため・映像のなさで高級であることを発信するためという情報伝達仮説と、来客の行動を客体化し欲望を高めるという「マッサージ」（McLuhan、1957）仮説を検証した。情報伝達仮説はいずれも支持されなかったが、マッサージ仮説が有意に支持されたので、既知且つ高級な料理の場合でも、メニューに映像を掲載することを推薦した。
Other Article
PP. 363 - 380
PP. 403 - 423