This paper examines tourist connections between urban and rural areas in Japan with a special focus on Yamaguchi Prefecture. Yamaguchi Prefecture has many natural and historical tourist destinations that appeal to the domestic tourist market. Unfortunately, mountainous agricultural areas in Yamaguchi Prefecture which are far from urban areas have been suffering from depopulation and aging. For rural revitalization, some of the rural communities in Yamaguchi are trying to initiate new types of tourism which target urban residents.