Due to its distance from Europe, which has traditionally been the largest international tourism market. Australia has historically suffered a disadvantage when inviting inbound tourists. However, Australia is geographically approximate to Asia Pacfic countries, which have been growing to become the world's second largest tourism market. During the era of Japan's bubble economy (late 1980s), Japanese package tourists were particularly noticeable in Australia. And, despite the burst of Japan's bubble economy, the number of Japanese tourists in Australia remained relatively high in the 1990s. However, the numbers of Japanese tourists are decreasing in the 2000s, and Australia's inbound tourism trends are diversifying now. One element is the geographical diversification of tourists and another is the diversification of contents for tourists in Australia.