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Permalink : https://petit.lib.yamaguchi-u.ac.jp/8296
山口経済学雑誌 Volume 52 Issue 3
published_at 2004-03-31
New product development and its performance
New product development and its performance
Kometani Masayuki
About This Article
Descriptions
Factors influencing new product development and its performance are examined through using data of Japanese firms as well as reviewing some main studies in this field.
Creator Keywords
new product development
attitude for new product development
new product success
Other Article
PP. 323 - 345
PP. 347 - 373
PP. 525 - 551