東亞経濟研究

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東亞経濟研究 Volume 69 Issue 1
published_at 2010-08-31

Consumer acculturation of Latin American visitors in Taiwan : a study of food and clothing products

Consumer acculturation of Latin American visitors in Taiwan : a study of food and clothing products
Chang Aihwa
Lee Yi-Fan
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C040069000114.pdf
About This Article
Descriptions
This study seeks to determine the factors influencing consumer acculturation of Latin American student visitors in Taiwan for the product categories of food and clothing. This research found: (1) some variables of acculturation influence, marketing practices, and situation factors are significantly related to consumer acculturation
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