In recent years, rural tourism has become ever more prominent as a tool to increase visitors' awareness and as an attraction to a destination as well as a tool for economic development in the countryside of China. Rural tourism is a new type of tourism industry, which makes rural cmmunities as its sites, rural distinctive production, living styles and idyllic landscapes as its objects. The writer aims to analyze the theory of tourism life cycle proposed by Butler, current problems, types, modes in China rural tourism, and finally puts forward some measures in developing rural tourism in China.
rural tourism
theory of tourism life cycle
development
measures