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Changing consumer behavior and advertisement in China

山口経済学雑誌 Volume 63 Issue 6 Page 583-604
published_at 2015-03-31
C050063000607.pdf
[fulltext] 1.66 MB
Title
広告宣伝の発展と消費者行動の変化 : 中国の都市部における実態調査分析を中心に
Changing consumer behavior and advertisement in China
Creators Li Haifeng
Creators Bai Jinlong
Source Identifiers
Languages jpn
Resource Type departmental bulletin paper
Publishers 山口大學經濟學會
Date Issued 2015-03-31
File Version Version of Record
Access Rights open access
Relations
[ISSN]0513-1758
[NCID]AN00243258
Schools 経済学部