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Consumer acculturation of Latin American visitors in Taiwan : a study of food and clothing products

東亞経濟研究 Volume 69 Issue 1 Page 183-192
published_at 2010-08-31
C040069000114.pdf
[fulltext] 1.48 MB
Title
Consumer acculturation of Latin American visitors in Taiwan : a study of food and clothing products
Creators Chang Aihwa
Creators Lee Yi-Fan
Source Identifiers
This study seeks to determine the factors influencing consumer acculturation of Latin American student visitors in Taiwan for the product categories of food and clothing. This research found: (1) some variables of acculturation influence, marketing practices, and situation factors are significantly related to consumer acculturation
Subjects
経済学 ( Other)
Languages eng
Resource Type departmental bulletin paper
Publishers 山口大学東亜経済学会
Date Issued 2010-08-31
File Version Version of Record
Access Rights open access
Relations
[ISSN]0911-6303
[NCID]AN00155911