Consumer acculturation of Latin American visitors in Taiwan : a study of food and clothing products
東亞経濟研究 Volume 69 Issue 1
Page 183-192
published_at 2010-08-31
Title
Consumer acculturation of Latin American visitors in Taiwan : a study of food and clothing products
Creators
Chang Aihwa
Creators
Lee Yi-Fan
Source Identifiers
This study seeks to determine the factors influencing consumer acculturation of Latin American student visitors in Taiwan for the product categories of food and clothing. This research found: (1) some variables of acculturation influence, marketing practices, and situation factors are significantly related to consumer acculturation
Languages
eng
Resource Type
departmental bulletin paper
Publishers
山口大学東亜経済学会
Date Issued
2010-08-31
File Version
Version of Record
Access Rights
open access
Relations
[ISSN]0911-6303
[NCID]AN00155911