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Uechi Hiroaki

Affiliate Master Yamaguchi University

Application of social marketing for behavioral change

Journal of Japanese Society of Health Education and Health Promotion Volume 20 Issue 1 Page 60-70
published_at 2012-02-29
2012010219.pdf
[fulltext] 1.94 MB
Title
行動変容のためのソーシャル・マーケティングの活用
Application of social marketing for behavioral change
Creators Uechi Hiroaki
Creators Takenaka Koji
Creator Keywords
ソーシャル・マーケティング 行動変容 プログラム開発 soccial marketing behavioral change program development
Languages jpn
Resource Type journal article
Publishers 日本健康教育学会
Date Issued 2012-02-29
File Version Version of Record
Access Rights open access
Relations
[ISSN]1340-2560
[NCID]AA11480060
Schools 教育学部