Li Haifeng

Affiliate Master Yamaguchi University

Analysis of mobile advertisement and consumer behavior : based on a survey on Ningbo city of Zhejiang province in China

東亞経濟研究 Volume 75 Issue 1-2 Page 65-74

published_at 2017-01-31

Title

中国におけるモバイル広告と消費行動 : 浙江省寧波市における実態調査分析を中心に

Analysis of mobile advertisement and consumer behavior : based on a survey on Ningbo city of Zhejiang province in China

Creators Bai Jinlong

Creators Li Haifeng

Source Identifiers

Languages jpn

Resource Type departmental bulletin paper

Publishers 山口大学東亜経済学会

Date Issued 2017-01-31

File Version Version of Record

Access Rights open access

Relations

[ISSN]0911-6303

[NCID]AN00155911

Schools 経済学部