Application of social marketing for behavioral change
Journal of Japanese Society of Health Education and Health Promotion Volume 20 Issue 1
Page 60-70
published_at 2012-02-29
Title
行動変容のためのソーシャル･マーケティングの活用
Application of social marketing for behavioral change
Creators
Takenaka Koji
Creator Keywords
ソーシャル・マーケティング
行動変容
プログラム開発
soccial marketing
behavioral change
program development
Languages
jpn
Resource Type
journal article
Publishers
日本健康教育学会
Date Issued
2012-02-29
File Version
Version of Record
Access Rights
open access
Relations
[ISSN]1340-2560
[NCID]AA11480060
Schools
教育学部