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The advertising awareness and consumption behavior of young consumer's in China : an empirical study based on field survey to university student

Journal of East Asian studies Volume 7 Page 81-103
published_at 2009-03
D300007000006.pdf
[fulltext] 2.29 MB
Title
中国における若年層消費者の広告意識と消費者行動 : 大学生に対する実態調査分析を中心に
The advertising awareness and consumption behavior of young consumer's in China : an empirical study based on field survey to university student
Creators Bai Jin-Long
Source Identifiers
Languages jpn
Resource Type journal article
Publishers 山口大学大学院東アジア研究科
Date Issued 2009-03
File Version Version of Record
Access Rights open access
Relations
[ISSN]1347-9415
[NCID]AA11831154
[isVersionOf] [URI]http://www.eas.yamaguchi-u.ac.jp/journal/journal-portal_J.html
Schools 大学院東アジア研究科