The advertising awareness and consumption behavior of young consumer's in China : an empirical study based on field survey to university student
Journal of East Asian studies Volume 7
Page 81-103
published_at 2009-03
Title
中国における若年層消費者の広告意識と消費者行動 : 大学生に対する実態調査分析を中心に
The advertising awareness and consumption behavior of young consumer's in China : an empirical study based on field survey to university student
Creators
Bai Jin-Long
Source Identifiers
Languages
jpn
Resource Type
journal article
Publishers
山口大学大学院東アジア研究科
Date Issued
2009-03
File Version
Version of Record
Access Rights
open access
Relations
[ISSN]1347-9415
[NCID]AA11831154
[isVersionOf]
[URI]http://www.eas.yamaguchi-u.ac.jp/journal/journal-portal_J.html
Schools
大学院東アジア研究科