The advertising awareness and consumption behavior of young consumer's in China : an empirical study based on field survey to university student
Journal of East Asian studies Volume 7
Page 81-103
published_at 2009-03
Title
中国における若年層消費者の広告意識と消費者行動 : 大学生に対する実態調査分析を中心に
The advertising awareness and consumption behavior of young consumer's in China : an empirical study based on field survey to university student
Creators
Bai Jin-Long
Source Identifiers
[PISSN] 1347-9415
[NCID] AA11831154
Languages
jpn
Resource Type
departmental bulletin paper
Publishers
The graduate school of east asian studies, Yamaguchi university
Date Issued
2009-03
File Version
Version of Record
Access Rights
open access
Schools
大学院東アジア研究科