東亞経濟研究
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東亞経濟研究 Volume 69 Issue 1
published_at 2010-08-31
Cross cultural risk-tolerance self-evatuation bias : comparing South Koreans and Americans
Cross cultural risk-tolerance self-evatuation bias : comparing South Koreans and Americans
Grable John
Joo So-Hyun
Park Joo-Yung
About This Article
Descriptions
A sample of non-U.S. citizen South Koreans living in the United States (n=91) and a somewhat smaller sample of Americans (n=62) was used to test for cross-cultural self-evaluation bias in relation to financial risk tolerance. Using a residual self-evaluation assessment technique, it was determined that Koreans under-estimated, while Americans over-estimated, their tolerance for risk. Results from a regression analysis showed that Koreans had self-evaluation bias on the low side. Americans were shown to evaluate their risk tolerance too highly. Age was also statistically significant. Those who were older were more likely to have a predicted risk-tolerance score that was higher than their personal evaluation.
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